GIVE YOUR MARKETING A
COMPLETE PERFORMANCE TUNE-UP
Data analytics has skyrocketed into one of the most important skills for marketers to master today. But many have become disillusioned by the me-too sameness that this churns - reinforcing predictable habits that competitors and startups can easily read and exceed rather than forging new game-changing ones.
Not any more. CXG's Railgun™ is a revolutionary marketing insights engine that breaks new ground on how core marketing data is collected and mined - helping you surface and build fresh marketing advantage with consistent and reliable ease and precision. So you can do more with every marketing dollar. And do less fighting zero-sum games.
SURFACE REALLY USEFUL INSIGHTS
INSIGHTS THAT TRULY MATTER TO C-SUITES
According to McKinsey's 2016 research, data insights fracture when C-Suites fail to see their collective value in driving differentiated business growth. Data also fails when organizations are not operationally ready to make good use of it.
Railgun uses boardroom-sharp and operations-friendly decision schemas to tame both these issues in a single go. With Railgun, your marketing data insights become crisper. More implementable. And far more useful in advancing transformation agendas.
CATAPULT CUSTOMER RELEVANCE
MORE GAME-CHANGING CUSTOMER CONVERSATIONS
It's never about how good your marketing data insights are. It's how well you end-up using them.
Railgun works backwards from best learnings on marketing execution in today's era of non-stop disruption. Never the other way round. Insights and implementation are natively bridged together for you for the best possible operational clarity.
DRIVE TRUER PERFORMANCE
OVERCOME PERFORMANCE STOPPERS
Marketing results are the sum total of many moving parts working together to create desired outcomes that flip the sale for you. These moving parts have skyrocketed in complexity in recent years, increasing the chances of undetected weaknesses throwing an unwelcome spanner into your marketing engine.
Railgun provides over 20 fully-synchronized industry monitors to help you drive your performance forward with 360° customer and competitive clarity. Giving you the high-definition industry intelligence you need to polish your marketing execution and customer experience in the best possible way.
DELIVER A REAL DIFFERENCE
THE NEXT ERA FROM BIG TO SMART DATA
Data is only as good as the mold in which it is set. Railgun actively breaks you out of conventional molds, replacing them with more transformation-optimized data and data algorithms that help you see and do beyond the obvious. Creating differentiating points that make you truly stand out from the me-too crowd
Today, the whole industry funnel is the new holy grail and sustainable business future. Railgun makes this easier to get right.