THE NEW ISN'T COMING. IT'S ALREADY HERE.

 

We provide marketers with world class experience design optics and analytics to accelerate marketing innovation and productivity.

We do this with Railgun™ - a total marketing design approach that systematically unlocks new windows of opportunity not easily spotted with conventional data and analytics.

 

HOW IT WORKSCXG-2

 

Railgun uses data-driven design thinking to peel into the functional, emotional and social chemistry of your consumer.

We do this with new decision models and predictive analytics that bring out the full potential of marketing's deepest practice - Human-Centered Design (HCD).

 

LEADING THE GOLD STANDARD

 

Emotionally connected customers, or ECC, is widely recognized as today's new gold standard in customer experience and marketing effectiveness.

But operationalizing ECC can be convoluted. Not with Railgun. We make ECC optimization techniques easy to understand and simple to apply. 

 

 

THE THINKING BEHIND RAILGUN