THE NEW ISN'T COMING. IT'S ALREADY HERE.

 

We provide marketers with world class design optics and analytics to accelerate marketing innovation and productivity.

We do this with Railgun™ - a total marketing design approach that systematically unlocks new windows of opportunity not easily spotted with conventional data and analytics.

 

HOW IT WORKSCXG-2

 

Railgun uses data-driven design thinking to examine deep into the functional, emotional and social chemistry of your consumer.

We do this with new decision models and data that bring out the full potential of human-centered design.

 

DRIVING THE GOLD STANDARD

 

Emotionally connected customers, or ECC, is widely recognized as today's new gold standard in customer experience and marketing excellence.

But operationalizing ECC can be complex. Not with Railgun. We make ECC optimization techniques easy to understand and simple to apply. 

 

 

THE THINKING BEHIND RAILGUN